The Indian Animation Industry is currently estimated at INR 15 billion and is bound to reach INR 23.7 billion by 2021. The demand of animation from TV as well as digital channels has been on a rise. India is among the largest content market and there is demand for varies types of animation genres – comedy, fantasy. Edutainment , interactive, pre-school and action shows. With the string of successes in the animation space, the next big thing on the radar is exploring the AR/VR Space.
1. Rising Content Demand:
The Indian Animation Industry has a huge content demand from TV, film and Digital Segments. The In house animation content has picked up owing to growing number of kids channels and online platforms.
2. Creators focusing on Animated Short:
Since the attention span of viewers have dropped , this has resulted in demand for making animated shorts and showcasing their properties in a concise formats.
3. Growth in Digital Consumption:
Digital consumption is growing at a significant rate in India. In addition to massive consumption on You Tube and Facebook, there are hordes of global and domestic OTT and VOD Platforms such as Netflix, VOOT, Hotstar and Amazon Prime competing in the digital space.
4. New Trends in Animation
Color 3D printing, Non-Photorealistic Rendering (NPR), Isometric Animation, Projection Mapping technology is expected to dominate in the year 2017.
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